The Challenge

• Competitive Market: Struggled to differentiate and retain repeat guests.
• Guest Experience: Needed to improve satisfaction and streamline operations.
• Bookings: Required an increase in direct bookings to reduce reliance on third-party platforms.

The Solution

• Digital Strategy: Defined KPIs targeting a 20% boost in direct bookings, 15% higher guest satisfaction, and 25% repeat guest growth.
• Website & Booking System: Redesigned the website for user experience and mobile, integrated a seamless booking engine.
• Guest Experience: Launched a mobile app for check-in/out, room service, and local recommendations; added personalized messages and offers.
• Marketing: Ran targeted social media campaigns and personalized email marketing for special offers and feedback.
• Analytics: Used guest data to identify trends and adjust pricing strategies.

The Results

• Direct Bookings: Increased by 25%.
• Guest Satisfaction: Improved by 20%.
• Repeat Guests: Grew by 30%.
• Operational Efficiency: Check-in/check-out time reduced by 15%.

Client Testimonial: "The OJ StratTech digital strategy team transformed our guest experience and helped us stand out in a crowded market. Our guests love the new app, and our bookings have never been higher!"